As part of the Re-brand from The Outdoor Media Center, We were tasked with reinvigorating peoples interest in Out of Home advertising. With a bright new name, and an even brighter new identity, Outsmart now has the demeanor of the media it represents – big, ambitious and razor-focused.
Advertising is a big business, so getting people to choose your medium over another is more than just stats and figures. We give Outsmart the tools to share the success stories of Out of Home in an interesting, exciting way that really gets the investors going OOH!
Outsmarts main focus after the re-brand was to re-engage with their audience. While their social media presence was good, we suggested TINT for an extra boost. By using the social aggregator platform on both their website and on billboards around the country they were able to inspire their community in an impaction way on a large scale.
Playing off their new name, Outsmart were now able to own everything they put out into the world through the use of the Out prefix. It empowered their medium by implying everything they did had the opportunity to be superior than their competitors.