In wealth management 'money' is a dirty word, but when you have a brand that only invests with worthy and eco-friendly causes it's a different story. We were able to subtly hint towards this by using the visual elements of money, incorporating them into the visual identity.
I was given a day to build this one pager but I didn't let that stop me from making the best website I could. With such simple yet elegant assets to work with I decided that subtle movement would add a level of depth to an otherwise quite plain website.
It's important that websites not only look good, but work well in the background. With the use of SVGs and a few optimisation tricks the Tribe website got Google's top rating, and when it comes to search rankings it's best to stay on their good side!